streamlobi.blogg.se - Beyond blue achievements

#BEYOND BLUE ACHIEVEMENTS SERIES#

This award celebrates creative and innovative design in the traditional or digital visual representation of ideas and messages. Graphic Design - Identity and Branding - Health The new brand has more cut-through than ever, with sharper messaging and a single-minded identity that’s helping the organisation provide people with the confidence to support those around them to make mental health part of everyday conversations. Launched at the end of last year the new brand has been well received by the community, blue voices and internal stakeholders alike. We knew we couldn't do this alone, so a collaborative approach was going to be integral to the success of this project. The challenge was to build on a well-loved and respected brand with a strong history and a passionate group of stakeholders.

developed a distinctive brand voice that’s simple, conversational and capable of grappling with the most serious aspects of mental health Design Challenge.

created a contemporary illustration style that can be used to talk about tough topics.

introduced a refreshed colour palette that allows Beyond Blue to hero and own blue in an optimistic way.

created a simplified and easy to navigate brand architecture that builds on the existing brand equity of the Beyond Blue name.

evolved the butterfly logo making it fit for the digital age.

Working closely with Beyond Blue and their advocacy group Blue Voices, we created an updated brand that builds on the strengths of the existing assets, while bringing new life and meaning to the brand. In short, to reposition Beyond Blue from a vocal advocate on anxiety and depression to a practical resource providing the tools and support Australian's need to achieve their best possible mental health.Īlong with the repositioning, we simplified their brand architecture approach making it easier for users to navigate and build on existing understanding of the Beyond Blue brand from the disparate system that had emerged over time. To help improve Australians’ mental health we needed to broaden people’s understanding of Beyond Blue by breaking through people’s busy lives to change behaviours. While people know and love Beyond Blue, they don’t know what services they offer. Our brief was to help broaden the understanding of Beyond Blue, their services and their impact in the community. They have worked tirelessly to reduce the stigma of mental health in Australia – creating programs, initiatives and service that help people in their time of need. James Schloeffel – Associate Director, Brand Voiceīeyond Blue has been a force for positive change in Australia for almost 20 years. Simon Wright – Executive Creative Director Project CommissionerĬharlie Rose – Senior Strategy ConsultantĪsh Mustchin – Director of Digital & Experience To become a practical, daily resource to help all Australian's achieve their best possible mental health. But after twenty years of groundbreaking work, it was time to take the next step. “A deeply researched and thoughtful history of the serves a place on your shelf.Beyond Blue is widely known for its work helping Australians facing anxiety and depression.

“I recommend this book to anyone who has an interest in the early history of rocket flight.” (Al Worden, command module pilot for Apollo 15) "Any reader interested in the history of aviation and space programs will enjoy learning how they made it all work." ( H-Environment) The audiobook is published by University Press Audiobooks. The book is published by University of Nebraska Press. Beyond Blue Skies charts the triumphs and tragedies of the rocket-plane era and the unsung efforts of the men and women who made amazing achievements possible. The role of not only the test pilots but the engineers, aerodynamicists, and support staff in making supersonic flight possible has been widely overlooked. The western Mojave’s Rogers Dry Lake became home to Edwards Air Force Base, NASA’s Flight Research Center, and an elite cadre of test pilots.

#BEYOND BLUE ACHIEVEMENTS SERIES#

Beyond Blue Skies examines the 30-year period after World War II during which aviation experienced an unprecedented era of progress that led the United States to the boundaries of outer space.īetween 19, an ancient dry lakebed in California’s High Desert played host to a series of rocket-powered research aircraft built to investigate the outer reaches of flight. But soon a series of unique rocket-powered research aircraft and the dedicated individuals who built, maintained, and flew them began to push the boundaries of flight in aviation’s quest to move ever higher, ever faster, toward the unknown.

In 1945, some experts still considered the so-called sound barrier an impenetrable wall, while winged rocket planes remained largely relegated to science fiction.